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Who is CBH?

 

"I'm curious about everything. I've written about topics as diverse as Chinese opera and the evolutionary biology of lungfish. I love the challenge of defining a brand’s voice and finding creative, bright, engaging new ways to tell a brand’s story."

— Chelsey Baker-Hauck (CBH)

Principal consultant, CBH Brand Strategy

WRITER | EDITOR | STORYTELLER | STRATEGIST

 

Chelsey Baker-Hauck is a publications and advancement communications specialist with nearly 20 years of integrated brand marketing and communications experience focused on nonprofit organizations and higher education.

 

She most recently served as senior director of marketing for Metropolitan State University of Denver and executive editor of Metropolitan Denver Magazine. Prior, she was editorial director at the University of Denver, where she also served as managing editor of the University of Denver MagazineHer advancement experience includes constituent relations and fundraising communications for campaigns ranging from $60 million to $500 million.

 

Chelsey's work has been recognized with numerous awards for advertising, writing, editing, art direction and magazine excellence, including recognition from the International Academy of Communications Arts and Sciences, National Federation of Press Women, National Association of Collegiate Marketing Administrators, and CASE. Professional affiliations include the Public Relations Society of America and the Society of Professional Journalists, where she serves as a judge for the national Mark of Excellence awards program.

 

An avid outdoors-woman and self-described science geek, Chelsey worked in archaeology to pay her way through college. She studied archaeology at the University of Wyoming and holds a B.A. in journalism, geography and anthropology from the University of Denver. She also earned an M.A. in journalism and a master’s certificate in environmental policy from the University of Colorado.

 

Chelsey spends much of her free time rescuing and rehabilitating dogs and devising ways to keep her charges out of her prized organic garden. She’s also rehabilitating a 1904 Victorian home in northwest Denver, where she’s lived since 1999.

 

EXPERIENCE

 

Internal Communications — Employee and executive communications; recognition programs

 

External Communications — Public, media, community and government relations; crisis planning

 

Publications — Print and digital magazines, newsletters, annual reports and specialty publications

 

Writing — Speeches; scripts; advertisements and advertorials; feature articles; websites; fact sheets; recruitment and fundraising materials; brochures and other marketing collateral

 

Editing — Content and copy editing; proofreading

 

Management — Editorial, creative and art direction; project management

 

Social Media — Strategic planning; content development; community management; policy and process

 

Digital Media — Web communication and multimedia content strategy; email marketing and communications; policy and process 

 

Branding — Brand development; customer experience; internal alignment; identity systems, standards and documentation; brand management; trademarking and licensing

 

Marketing — Experiential programs; direct-response campaigns; ad planning, buying and trafficking

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