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Your brand, made brighter.

Your brand is more than your logo or tagline. It’s the promise you make to your constituents, and the experiences they have with your organization. Whether you have an established brand that needs an update, a brand that’s not meeting its potential, or no defined brand at all, CBH Brand Strategy will help you tell your story — articulating a brand that aligns with your mission and advances your aspirations. And, we’ll help you develop and execute a comprehensive marketing and communications plan that moves your brand forward.

RESEARCH
PLANNING
EXECUTION

We help you tell your brand story with consistency and impact: 

 

  • Project management

  • Editorial and creative direction

  • Writing, editing and graphic design

  • Advertising (media buying, trafficking and production)

  • Multimedia content development and deployment

  • Internal and external communications

     

     

     

     

     

     

     

     

     

We work with you to define your brand and achieve operational alignment:

 

  • Brand platform architecture

  • Visual identity, voice, tone and vocabulary

  • Integrated communications and marketing plans (internal and external)

  • Resource and operational planning (staffing, training and recognition)

  • Implementation planning

  • Standards documentation

     

     

     

     

     

     

     

     

     

We analyze the effectiveness of your communications — from a single publication to an entire portfolio — gather insight about constituent attitudes and experiences, and study the competition:

 

  • Communication audits

  • Competitive analysis

  • Surveys and focus groups

  • Experiential analysis

     

     

     

     

     

     

     

     

     

 

 

 

 

 

 

 

 

DIGITAL MEDIA

Your digital portfolio needs to work, hard. But managing digital media for results takes ongoing effort and expertise. CBH Brand Strategy can help. Whether you’re refreshing your website, deciding which social media channels you should invest in, or launching a short-term digital campaign, we will guide you with a data-driven process to align your brand, your budget, your audiences and your goals — from building a community of brand champions, to driving engagement, to increasing giving.

STRATEGIC PUBLICATIONS
Whether you’re producing a magazine, a newsletter or an annual report, in print or online, your publication strategy drives results — external recognition, improved constituent relations, greater audience engagement, increased fundraising, and more. If you’re revamping an existing publication or launching one that’s new, CBH Brand Strategy can help you align your brand, your budget and your goals to achieve the results you need.

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